ABOUT ME

01

CURRENT EXPERIENCE

Notable internship experience with Dentsu, Snack Drawer, and Cyclone Creative. Led marketing initiatives at RMIT, including coordinating and copywriting for Pitch Night 2023, and served as President of the Media and Communications Collective, fostering community in the media and arts sector.

Social Media & Creative Content Specialist (Freelance & TTRPG Podcast) — I managed social media strategy and content creation for a Melbourne‑based TTRPG actual‑play podcast, shaping its online presence through platform‑specific storytelling, community engagement and short‑form video. Alongside this, I worked as a freelance illustrator and digital designer, producing character art, branding assets and narrative‑driven visuals that supported the indie creators.

02

CURRENT EXPERIENCE

• Communications & Marketing Officer — Chirnside Park Country Club — I manage end‑to‑end digital marketing for the club and its sister venue, Gardiners Run Golf Course. I collaborate closely with senior management to ideate, develop and execute campaigns that increase foot traffic, strengthen customer retention and elevate brand identity. Over the past year, I’ve significantly grown our social audience through data‑led optimisation, platform‑specific creative and strategic content planning.

03

LOVE

I’m drawn to the clean geometry of mid‑century modern design, the punch and clarity of bold typographic work, and advertising that carries purpose — the kind that advocates, resonates and leaves a genuine impact. These influences shape the way I build campaigns and creative: thoughtful, intentional and rooted in the belief that design and storytelling can shift how people feel, behave and connect.

04

APPROACH

I have a deep passion for storytelling, something I developed from growing up in regional Victoria around vibrant communities and interesting people who shaped me.

I believe stories have the power to inspire, engage and persuade.

05

INSPIRATION

I’m inspired by how stories shape human experience — how sound, visuals, art and emotion come together to create moments that feel immersive and memorable. My work is grounded in observing how people respond to narrative and sensory cues, then translating that insight into marketing that feels intentional and human‑centred. Whether I’m designing, illustrating or building digital campaigns, I’m driven by creating work that resonates: storytelling that moves people, aesthetics that capture attention, and strategy informed by the science of connection